Communications agency OWB is planning to deliver a success story for a leading post and mail operation.
The Birmingham-based operation has won a brief for Air Business, part of the Irish Post Office.
It will develop a direct marketing campaign targeting businesses who use the operation's business-to-business post and mail logistics service.
Air Business has been in operation for 20 years and is one of the largest providers of business-to-business postal services to publishers and individual corporation throughout the UK and Europe. OWB said the market for logistics and mail has been tarnished by some firms not delivering on time.
Air Business seek to combat that negative PR with a direct marketing campaign focusing on its professional qualities.
The initiative from OWB is entitled "It's a Jungle out there" and targets new prospective businesses, offering free consultative advice from the Air Business account management team.