A leading childcare provider has appointed Stourbridge-based communication specialist Top Banana to support its new marketing campaign.
Leapfrog Day Nurseries, which is part of the Nord Anglia group and has 101 nurseries across England and Wales, hired Top Banana to produce two promotional videos; one aimed at parents and the other at corporate clients.
Nick Terry, managing director of Top Banana, said: "To make sure we captured the real essence of the nurseries we decided to film activities on a normal working day at the company's Milton Keynes nursery.
"This footage was then interspersed with a series of vox pop interviews that clarified key concerns and issues that every parent faces."
Filming took place in early October and the finished videos will go out to both target groups in early 2006.