Plastic Omnium in Telford has appointed Birmingham-based consultancy Kinetic Communications to manage the PR campaign for its UK operation.

?A business associate I?ve know for many years suggested I speak to them,? said Simon Dutta, head of marketing (far left).

?I was impressed with their experience and enthusiasm and they set themselves apart from the competition with their honesty.

?They?ve already made a difference to our business through a very creative event they managed for us at a CIWM trade exhibition.

?It?s got journalists, customers and competitors talking about us ? a great start. Some exciting developments in the waste industry lie ahead and Kinetic is helping cement our position us as leaders in our field.?

Kinetic director Angela Podmore ? that?s her popping up from inside one of Plastic Omnium?s products ? was particularly pleased by the manner in which the business had been won.

?The best type of business to win is when it?s recommended,? says Angela, who is based at The Old Fire Station in Birmingham?s Jewellery Quarter. ?It says we?ve delighted other clients to the extent that they?re enthusing about us, some to the point of evangelism. The team at Plastic Omnium is particularly forward-thinking in its approach to marketing and the cultural fit with us is a good one.?

Plastic Omnium designs, manufactures and supplies waste containment products.