Internet experts from Warwickshire are helping a classic car company steer new customers worldwide onto its website.
Austin Healey parts specialist AH Spares, in Southam, has revved up its online services with the help of Rugby-based Zarr Internet Services.
The car spares company is the largest and longest established supplier and manufacturer of Austin Healey parts in the world, stocking more than 330,000 items, from accessories to performance parts.
With online ordering from more than 4,900 stock lines an integral part of the business, it called upon Zarr's expertise to revamp the website into a userfriendly catalogue system for customers all over the world.
Hannah Reynolds, director of Zarr Internet Services, said: "We are delighted to have worked with AH Spares on a project that will reaffirm its position as the world's leading Austin Healey specialists. The internet is an important tool for many businesses which supply niche products to a global client base.
"Zarr is increasingly working with companies who want a comprehensive web solution for their business issues - to improve cash flow, to service international markets, to facilitate remote working. The web is no longer seen as a means to generate a few sales, it can help solve some of a business' toughest challenges."
Jon Hill, of AH Spares, based on Southam's Kineton Industrial Estate, said: "We decided that it was well overdue that we revamped our website so that it prop-erly represented our position as market leaders in the Austin Healey world.
"We saw it as a great way to keep our customers informed on special offers, company development and new products as well as to redefine our company history in connection with these amazing cars. We have recently expanded into performance parts which includes a fuel injection system modification and have found that the new website has really assisted in the launch and promotion of this area of our business.
"We are now looking forward to developing the website further with the help of Zarr Internet
