Sandwich-chain O'Brien's is set to carry out a revamp of shops in Birmingham as part of a £600,000 programme of upgrades.
Three outlets, in the city, are set for an immediate new look which will see the introduction of juice bars and organic meat- carvery counters.
A spokeswoman said 2005 would see the company invest £600,000 across the wider group on the upgrade of existing outlets, with £350,000 being spent in the UK.
The company's stores at Bennetts Hill, Great Western Arcade and Birmingham Business Park, will gain the new carvery and juice bar. The outlet on Hagley Road was likely to receive a similar upgrade in the future.
A fifth store in the area - at Solihull Railway station - was unlikely to form part of that programme, she said.
The "third generation concept" has been designed by branding and design industry leader Aidan Keane, chief executive of Keane Brands.
The new concept aims to increase sales and margins in existing stores and drive higher sales densities from new stores.
Chief executive Brody Sweeney said: "We've created a new-look store, and most importantly listened to our customers and introduced a wider range of made to order foods, ethically farmed which include our new coffee containing a percentage of fair trade beans."