Does Longbridge have a future as Chinese owner Nanjing claims? Or is Nanjing simply naive, unable to comprehend fully the immensity of the task before it?
It says it has five models in mind for the former MG Rover complex in an operation which could result in 1,200 jobs. But then MG Rover's own grandiose plans proved to be just pie in the sky.
We've heard it all before, haven't we?
Nanjing is China's oldest car company, founded in 1947. It has 16,000 workers, so it is no minnow. But the state-owned business has relied on links with Fiat and Iveco to produce cars and trucks and has precious little track record of its own.
Its erstwhile partner, GB Sports, has plenty of experience on the engine side - it is headed by Fraser Welford-Winton, former managing director of Powertrain.
Nevertheless, it is little more than five men and a dog.
The grapevine out of Longbridge claims Nanjing simply hasn't got the money . . . unless it is bankrolled by the Chinese government.
Which just might happen, at least in part, because it seems the Chinese are desperate to save face. Whether they have the expertise and the marketing nous is altogether another matter.
I don't think the Chinese will let the MG Rover thing collapse, but neither do I believe you are likely to see 1,200 jobs back at Longbridge in a hurry. The initial problem is who owns what?
What exactly did Nanjing buy and what prior to the collapse did rival SAIC get hold of? Word on the street is that the Chinese government is encouraging the two to do some sort of deal, maybe even a merger/takeover. Now, that would make some sense. It is possible to make a tired brand work again - look at what BMW has done with Mini. But you rarely do a Porsche overnight.
And failure is always lurking round the corner.
How many years ago did Ford buy Jaguar? Yet, it still can't get it right.
To make a success of MG at Longbridge you are going to need time, patience, an understanding of quality, British know-how and styling, and a deep pocket.
If we are talking a niche operation like Morgan or Lotus then that's different. But it won't be employing 1,200 people. To do that you need a level of volume.
Only the Chinese government can make a volume operation happen.
One day, I am sure, Chinese vehicles are capable of rivalling the Japanese. But for the moment their efforts with MG Rover are little more than an embarrassment.
The Chinese will save face. Cheap and cheerful ex-Rovers will no doubt go down well with aspirational workers back home keen to sample the Western lifestyle, but at Chinese prices.
At the moment the Chinese are like children in a sweetie shop, wondering at the toys they have bought. When the novelty wears off then we might get some realism.
Meanwhile, as every day passes without an MG or anything else produced at Longbridge, the brand sinks further from the public consciousness and it becomes ever less likely it can be revived.