The Jewellery Quarter has fast established itself as a hotbed of investment opportunity. This is supported, according to Knight Frank partner Simon Quantrill, by a trend for commercial occupiers to seize limited commercial property opportunities in the area.
It seems that the quarter represents natural progression for the expansion of the city centre, while it is the area's magnetism and character that is attracting widespread investment - especially for small niche creative and artistic firms. It also offers small units at an affordable price which is not possible in the core.
"It appears that a consensus has been reached between the city council and developers on the role that the quarter plays for the commercial occupier, which focuses on attracting smaller occupiers," says Mr Quantrill.
"This is reflected in the latest deal we have secured, with occupier investors snapping up five of six commercial long leasehold opportunities at developer Metropolitan's Fournier House. The deals are worth £700,000, perfectly illustrating the strength and speed of commercial opportunities being seized today."
The Tenby Street property offered small occupierinvestors the chance to buy units - ranging in size from 693 sq ft to 1,194 sq ft - on a long leasehold basis.
HotHouse Integrated Marketing is the latest company to buy in, taking two units to create a new city centre headquarters address for the four-year old firm.
HotHouse MD Tom Evans says: "Fournier House is only a short distance from the traditional commercial core of Birmingham and we intend to make full use of this close proximity to network and grow our business. The revival of the Jewellery Quarter is long awaited and is a huge boost for our type of industry, offering smaller companies the opportunity to be part of the city's business community."
Only one 626 sq ft unit remains at Fournier House.