A Black Country business which organises live action role-playing games has expanded dramatically since it launched an interactive website, enabling direct communication with its growing army of fans.
Nexus, based in Stourbridge, organises live action role playing games and attracts participants from all over the UK and Europe. The game has been likened to large scale murder mystery events, with plots that evolve depending on the contribution of the players who take part.
The company’s new online booking & character management system NEXUSlarp.co.uk was developed with funding accessed through Nexus’s local business support agency, Business Link Black Country (BLBC) where business advisers were more used to dealing with slightly more ‘traditional’ industries.
"This was certainly a first for me," said Bob Howard, business adviser at BLBC.
"Nexus is a unique company offering a highly specialised service, but when we began talking to them, it was clear that the issues they faced were the same as those that affect many other businesses here in the Black Country.
"By facilitating a grant from European Regional Development Funding, Nexus was able to expand its website where customers could book into the events directly," he added.
"This has enabled Nik to reduce time spent on administration and focus more on driving the company forward."
Nik Cook launched Nexus Live Action Games three years ago and interest in the events has grown dramatically since then.
The Stourbridge-based company now has a database of more than 100 players who take part in its events throughout the summer months.
"I heard about Business Link while I was struggling to gain my feet as an artist on New Deal and through representatives from Princes Youth Business Trust.
"The support from them has helped me manage the business aspects of running my own company, allowing me to develop the creative aspects of the enterprise."
Mr Howard added: "Nexus is a fascinating local company, which offers a unique service to participants from across the UK but, at the end of the day, it is a business like any other and it has been rewarding to have been part of its on-going development over the past three years."