England may not have made it to the European Championships this year, but a Warwickshire firm is helping English football take over Europe.
Warwick-based Leisure Leagues, which arranges five-a-side football leagues across the UK is starting to make strides across Europe with the launch of its new website.
The website, set up with the help of local internet firm Zarr, has seen a large number of teams sign up for amateur leagues on the continent, with The Netherlands being a particularly hot market.
Leisure Leagues executive director Stephanie Bullock said the firm had been getting about 130 new entry forms a week since the website went live – far more than it had been receiving before.
It now has about 2.500 teams playing in 350 leagues, making it the largest provider of small-scale leagues in Europe.
“Now we are expanding further afield with more interest from European countries, which the new site is helping to generate,” said Ms Bullock. “The site is all based around interaction and making it easier for people to sign up. You can sign up for free and get going very quickly and easily.
“We had a list of the types of things we wanted when we approached Zarr, but they were able to advise us on the best way to go about this, sort out a lot of the behind-the-scenes functionality – for instance all the formulas for calculating fixtures and league places – and made suggestions about how best to navigate around the site, which has really enhanced it.
“Users can now upload pictures and match reports more easily.
“It also gives us very detailed information about users of the site and where the site traffic is coming from, and allows us to update the information daily.
“We were the first company in the UK to provide small-sided leagues. Re-launching our website means we will remain at the top of the table in terms of professionalism and offering the best possible service to our teams.”
Zarr is an established website design and internet services company based in Rugby. Managing director Mark Reynolds said: “Leisure Leagues presented some unique challenges.
“This was all about making it easier for users – either new ones or existing teams – to interact with the organisation.
“We have created a site that looks good, is easy to use, generates a great deal of information for Leisure Leagues to monitor use of the site, and that is easy to manage,” he added.
“This allows all the information to be updated quickly and easily. We’re looking forward to seeing the results this helps to score in Europe.”