A West Midlands firm has slashed its phone bill by half after turning to the VoIP (voice over internet protocol) system developed by US firm Vonage.
Synergy Distribution, based in Tamworth, says the new system has cut its phone bills by £250 a month since it was installed last May.
The firm, which specialises in the distribution of musical instruments, has also been able to operate more efficiently thanks the advanced features Vonage has built into the system.
Managing director Alan Greensall said: "Vonage has allowed us to use the innovative features to reconfigure how we run the company, how we can situate the company, and was not just about reducing call costs."
Synergy originally operated from a converted barn, but faced with a requirement for more storage space, the firm swapped its office for a warehouse, Its two partners worked from home.
When Synergy receives a call, the Vonage system means phone lines at both home offices and the warehouse ring simultaneously. Call are also forwarded to mobiles if staff are travelling.
Another advantage of the Vonage system is its "virtual" number feature.
Businesses can get virtual numbers from any of the 601 area codes Vonage offers in the UK as well as cities in the US and Canada.
This effectively enables small businesses to act as if they have a presence in a particular city or region.
Mr Greensall, who visits the US on business two or three times a year, says he is able to take calls directed to the company's Vonage number on his mobile when he is travelling away.
Vonage has grown rapidly since it began operating in 2001.
The firm, which opened its first UK office in January, now has more than a million numbers in operation.
Based in Holmdel, New Jersey, it now employs 1,400 people.
And unlike a number of rival VoIP systems, Vonage users do not need a PC to make calls, eliminating potential virus threats.