The Royal Bank of Scotland has launched a healthcare team in Birmingham.
It includes senior manager Jon Trusler and managers Mark Mumford and Stephen Ellis, who will manage port-folios of clients throughout the city.
They will be supported by associate director, Wayne Taylor.
The bank has a long history of providing financial support to the sector including areas such as care homes, learning disability, long term care, assisted living, children's day nurseries, private hospitals, doctors surgeries and pharmacies.
Paul Halford, senior director of commercial banking in Birmingham, said: "The creation of this new team is the logical expansion of our commitment to the sector.
"The healthcare sector is a vibrant and important element of the Birmingham economy. Our aim is to provide the best level of professional support we can for healthcare operators across the city."
His comments came as RBS issue its latest assessment of the regional economy, saying the service sector was continuing to lead the way.
RBS economist Julien Seetharamdoo said: "The West Midlands continued to experience robust growth, supported by a solid rise in new orders.
"But growth was primarily driven by the strong performance of the service sector, with manufacturers facing tougher trading conditions when trying to win new contracts. In addition, job-shedding in the manufacturing sector has led to a decline in overall employment levels.
"In line with the trend for the wider UK economy, there has also been a sharp increase in input prices which companies have been unable to pass on, suggesting companies' profit margins are coming under pressure."
David Hersey, regional director of corporate banking, said pressures on operating margins were nevertheless not stopping firms taking advantage "of opportunities in a competitive global market".
The latest West Midlands PMI Business Activity Index registered 55.2 in February, down from 55.4 in the previous month, where anything above 50 indicates growth.