Grenville Smith & Duncan is celebrating 15 years in the market with a new logo, corporate ID and name change. In future the firm will be known simply as GSD.
The Birmingham and Leeds-based firm has exchanged its traditional red, white and blue signage for a new creative approach incorporating a fresh, contemporary and forward looking design.
Lettings boards will carry the new logo from next month and the company will be promoting its revamped identity with a number of mailings featuring the strapline: "GSD - we've gone through an amazing transformation."
Chairman Adrian McStay sums up the thinking behind the switch, saying: "Since the firm was the subject of an MBO some three and a half years ago, it has changed beyond recognition in terms of both the magnitude of projects we represent and the calibre of our clients. It is an appropriate time to redefine ourselves in the marketplace with a new image to reflect our achievements more accurately. The name change is more memorable and has a more modern appeal."
In Birmingham, GSD is instructed on some of the city's key office schemes, including Colmore Plaza, Temple Point, Centre City and Cannon House, while in Leeds the company represents landmark buildings such as Bank House, West Riding House and Tower North Central.
In the investment market, GSD's Birmingham team traded a total of £211 million in 2005 and negotiated some of the biggest deals of the year.
Among the most important was the acquisition of a national office portfolio totalling £120 million for Princeton Investments - including both Birmingham's centre city and Sheffield's City Plaza and the sale of Quayside for £24.3 million on behalf of Kenmore to CBRE Investors.
Over in Leeds, the investment department has completed some 18 deals during the past 12 months with a total value of £125 million, including the £25 million acquisition of Cloth Hall Court for Princeton Investments, the £10 million sale of Gallery and Phoenix House for Nurton and the £16 million sale of Bank House for Talisman Properties.
The new year sees the agency take on a number of high profile out of town instructions such as Elmete Hall, Roundhay and Rawdon House, Yeadon, the latter of which will offer some 30,000 sq ft of office space in close proximity to the airport.
The project management department is also flourishing.
In the past two years GSD has refurbished more than 300,000 sq ft of office space at a cost of some £100 million.
This surge in contracts has resulted in an exponential rise in turnover for the management team of some 35 per cent. Trophy refurbishment programmes in Birmingham .
That list includes the 42,000 sq ft project at Edmund House, 65,000 sq ft at Victoria Square House, 30,000 sq ft at Centre City, 38,000 sq ft at Kings House, Edgbaston and 35,000 sq ft at Friarsgate, Solihull.
According to Mr McStay, GSD begins the new year secure in the knowledge that the only way is up - a belief underscored by the fact that since its MBO in 2002, its turnover has increased by more than 100 per cent.