Birmingham advertising agency Ward Wilder has been renamed and rebranded as part of its ten years anniversary celebrations.
Ward Wilder Advertising is now called Ward Lovett in recognition of senior partner Nick Lovett's efforts over the past three years. Nick joined in 2002 following the departure of one of the two original directors, Lance Wilder.
To launch the new name, Ward Lovett held a reception for clients, staff and suppliers at Horts Wine Bar, Edgbaston.
"We continued to trade as Ward Wilder after I joined because it was the known name in the market place," said Mr Lovett, a nephew of McCann Erickson managing director Dean Lovett.
"Since Lance left more and more people have asked when we were going to change the name and now Kerst Ward and I feel the time is right to do so."
Ward Wilder began in 1995 and has grown from a staff of four to a team of 15 handling a variety of clients including automotive, recruitment and property.
Managing director Kerst Ward said: "The change of name is also about developing our brand image in the market.
"We have always had a solid and loyal client base who I think appreciate the personal nature of the service we provide."