Knowaste, the nappy recycling technologies firm which has revealed plans to build the UK’s first nappy recycling plant in Tyseley, has appointed Dave Jelley general manager.

Mr Jelley, aged 58, born in Birmingham and who lives in Walsall, has been in the waste industry 38 years including time spent running his own business.

He has been working with designers and construction engineers to build Material Recycling Facilities at SITA, Willenhall and at AWM, Wolverhampton.

Mr Jelley’s role will be initially to project-manage development of the new facility at Tyseley upon planning permission being granted, and develop close links with local stakeholders.

When the plant is open he will be responsible for operations including the daily running and staffing of the site, managing transportation, deliveries and maintenance.

He said: “I have been in the industry 38 years and this is the most exciting business I have been involved in to date.Knowaste’s technology is set to revolutionise the way the UK deals with nappy waste and ensure it does not go to landfill. The region will be able to be proud of itself for leading the way in the UK when it comes to recycling innovation.”

Proposals for a 42,000 sq ft plant at the former Atlas Works site on Redfern Rd recently went on display at Birmingham City Football Club.

The plant will be capable of recycling 30,000 tonnes of nappies a year, reducing the amount of municipal waste sent to the region’s shrinking landfill and helping the local authority meet landfill diversion targets.Recycled plastic is used to make products such as roof tiles while non-recyclable waste is used to generate electricity sold into the grid.

The new facility will be based on Knowaste’s models in other countries which have recycled over 200,000 tonnes.

Bedliners and incontinence products will also be recycled to make a variety of products including plastic cladding and roof tiles.

If its planning application is successful, Knowaste hopes the plant will be operational this year.