A new Premier Inn is to be the latest addition to the £70 million Longbridge town centre redevelopment – creating 60 new jobs for the area.
Whitbread Hotels and Restaurants is set to open a 75-bedroom Premier Inn hotel and Beefeater Grill at developer St Modwen’s Longbridge rebirth project.
The leading hotel chain is one of the first in a number of high-profile occupiers to sign up to the town centre redevelopment.
The hotel and restaurant will create approximately 60 new jobs, with the regeneration scheme expected to generate more than 1,000 jobs in total.
Anchored by an 85,000 sq ft Sainsbury’s, Longbridge town centre will also feature shops and restaurants, offices and car parking, all of which are scheduled for completion in 2013.
St. Modwen development surveyor Mark Watkins said: “Premier Inn’s commitment to Longbridge demonstrates the diverse mix of occupiers that this new town centre is attracting.
“The award-winning hotel brand and well-established Beefeater restaurant are both household names and will play a major role in providing a place for those doing business, living or visiting Longbridge to dine, drink and stay as well as creating jobs for local people.”
John Bates, head of acquisitions in the UK and Ireland for Whitbread Hotels and Restaurants, said: “Our plans for a new 75-bedroom Premier Inn and Beefeater Grill in Longbridge town centre adds another excellent location for our customers in the heart of one of UK’s largest regeneration schemes.
“Our hotel will draw people into Longbridge town centre, helping to make it a lively and attractive place to visit, and supporting the local economy by creating jobs and attracting trade for local businesses.”
Central to the Longbridge town centre scheme will be the two-acre Austin Park which will lead to the opening up of the River Rea for the first time in 100 years.
The development will also create new access roads and improvements to the local road network. The regeneration of Longbridge is a £1 billion project covering 468 acres.