Ernst & Young has boosted its Midlands tax operation with the appointment of a new regional head to spearhead the firm's growth.

Dean Hodcroft has joined Ernst & Young's South Region as head of tax from the London practice.

He will be based in Birmingham, working alongside the existing team of partners and directors to continue developing a wide range of tax consultancy and assurance services.

Speaking of his appointment, Mr Hodcroft said: "This is an exciting time to be leading Ernst & Young's South Region tax practice.

"Legislative and regulatory changes globally have made the world of tax an exciting and challenging place to be. Here in Birmingham and in the wider South Region, we have some of the brightest tax professionals in the country and I want to ensure we fulfil our true potential.

"The team has a wealth of talent to deliver top quality forward thinking advice and generate best value for clients. We are ideally placed to react instantly to what is happening in the business world, and to lead the thinking on what a world class tax function and tax charge management looks like.

"The Midlands market place is demanding with clients' expectations being extremely high - they rightly expect to deal with outstanding tax technicians, with outstanding client service skills and industry knowledge.

"At Ernst & Young, one of our core strengths is working in teams to deliver the right blend of skills for each client situation. I will ensure that we match these teams with the specific needs of clients within Birmingham and the wider region."

Ronnie Bowker, senior partner at Ernst & Young's Birmingham office, said: "I am delighted with Dean's appointment.

"His experience with Ernst & Young, gained over the past 17 years, where he has worked with some of the world's largest corporations, will prove invaluable to our clients in the Midlands.

"Dean's appointment will ensure we are best placed to deliver what clients really need to help drive their success. This will enable us to build on our previous successes."