Budding Richard Bransons are being given a chance to show off their entrepreneurial skills thanks to a firm based on Coventry University Technology Park.
In response to the Government's strategy for enterprise education, PIXELearning has developed a computer game to help teachers give students experience of running a business.
The Business Game, which is already being used in a number of schools across the UK, requires students to develop and market a product.
The 40-minute game teaches users about business issues such as finance, sales, marketing and production. The final, and longest, section of the game sees students sell their chosen product.
"They are asked to consider pricing issues, product positioning, sales and marketing budgets," said PIXELearning managing director Kevin Corti.
"They also have to keep an eye on stock levels to try to balance production with the levels of demand in the market.
"It gives youngsters an insight into how businesses are run and we hope it will prove a valuable tool in teaching them about enterprise."
The game, which is supported by the charity businessdynamics, comes with a comprehensive teacher's guide. PIXELearning has been based at the technology park - managed by Coventry University Enterprises - for the past six years.
" Our tenancy has directly led to £1 million in sales and grants," said Mr Corti, a Coventry University disaster management graduate.
"The networking opportunities it brings are vital for a growing business like ours. One £75,000 project came from a chat in the Bistro."
With nine full-time and four part-time staff, The Business Game represents an important development for the company.
"This next year is absolutely crucial," added Mr Corti. "Our turnover is £250,000 but we are aiming to treble that over the next 12 months and raise a £1.5 million investment."
As well as The Business Game, PIXELearning has provided games- based learning tools for Henley Collage in Coventry, regional development agency Advantage West Midlands and German TV production company Radfunk Berlin Brandenburg.
" Many organisations don't have the technical skills or budget to develop training in this way," Mr Corti said. "The market potential is huge."