Anita Wright, regional sales director for Chrysalis Radio Midlands has been named station director of Chrysalis Radio Birmingham, with responsibility for both 100.7 Heart fm and Galaxy Birmingham.
She will continue in her capacity as regional sales director for the West Midlands and will report to Barnaby Dawe, managing director of Heart.
Anita said key challenges would include boosting the brand of the stations by extending their presence.
She said: "One example is our Club Classics show which we have turned into a tour and also taken, with the support of Birmingham City Council, into its gyms throughout the city.
"It's about partnerships and extracting greater value wherever possible.
"I've been part of Chrysalis Radio's success in the Midlands for the past ten years years, so I am delighted to have been given this opportunity to build even further on what has been achieved in the region so far."
Anita succeeds Paul Fair-burn who is now based in London, heading the Chrysalis digital platforms operation.
In the last batch of industry listener figures from RAJAR, Chrysalis claimed 100.7 Heart fm had toppled BBC Radio 1 and 2 to become the most listened to station in the West Midlands. According to the statistics in May, the commercial station has seen the number of people tuning in during an average week increase by 11,000 to 840,000.
A spokeswoman said the RAJAR figures mean the station had a greater audience, in what is known as "weekly reach", than any station in the region.