Martial arts expert Rob Lock punches his weight with a new advertising campaign.
The Sky One "Britain's Hardest" contestant is now a regular sight on the roads, following a campaign by national outdoor advertising operation Adgroup.
The four-year deal features Mr Lock's picture on the back and sides of a Hanson's of Stourbridge bus.
Mr Lock said: "My objective is to raise the profile of my Martial Arts Academy based in Lye, near Stourbridge. The advert is definitely hard to miss and as a marketing tool has been hugely effective already."
Adgroup account manager Tina Hinchley said, as well as boosting the academy, she hoped the campaign would inspire other local businesses into raising their profile. ..SUPL: