The NEC is set to stage more of its 'own' shows following the formation of a new joint venture with a London-based events company.
Clarion Events (CEL), formerly the in-house organiser of Earls Court and Olympia, has joined with the NEC's own events management team, Centre Exhibitions.
At present, most of the shows at the NEC are organised by outside companies, with a few being run by the organisation itself.
Now, more of these homegrown shows are set to take place, helped by the new joint venture.
Clarion will take a two thirds share in the new company, which is called Clarion Events NEC Ltd (CENL).
A spokesman for the NEC denied the link up was in response to the loss of high profile events like the Motor Show.
He said: "This is about trying to develop the business further, looking at opportunities, and identifying gaps in the market to develop new ideas.
"The new partnership will combine the expertise of the two companies, bringing together CEL's creative approach with the NEC's formidable brand position."
CEL will also acquire a portfolio of ten shows including Antiques for Everyone and The Classic Motor Show as part of the deal which was made for an undisclosed sum.
Simon Kimble, managing director of CEL, will oversee the new venture and deputy managing director, Kent Allen, will spend the next three months working with the team to assess future business requirements.
CENL will stay located within NEC House with extended office space available for company growth.
Mr Kimble said: "We are very excited to be joining forces with the team at Centre and will be working to further develop the Centre portfolio of shows.
"It is particularly pleasing to be creating a local base in Birmingham and a number of new launches are already in the pipeline with announcements planned over the coming months."