Pictured are Richard Heard, managing director  of  BIA,  Mark Benjamin,  Intercity Mobile Communications, Wayne Murcott, JV Murcott  and  David Smith, Churchill Vintners.

Aluminium die caster JV Murcott is not standing still despite picking up the final Birmingham Post Business Award of the year.

The Staffordshire company has already overcome the loss of #2 million of business in MG Rover, and is now setting its sights on wider horizons.

It is planning an investment in China and also moving into the design sector as it tackles the problems facing manufacturing.

It is also considering producing a new version of its Alistud product for rugby boots in addition to those it already produces for all the home rugby football unions and sportswear firm Nike.

Wayne Murcott, business development director, of the company said: "We are delighted to win this award.

"It is always nice to be recognised. But my grandfather always used to say pride comes before a fall, and we cannot become complacent.

"Raw material prices have increased by 53 per cent in the last three months, so we cannot stand still.

"That affects my customers and affects my suppliers. It is a cost out of our control. What we have to do is control everything we can and minimise the impact of the things we cannot."

JV Murcott, which employs 150 at its base in Tamworth, was established by Mr Murcott's grandfather Joseph, or JV, in 1929.

The firm, which involves nine members of the family, now supplies aluminium die castings to the automotive sector and has sales of around #11 million.

It was a major supplier to MG Rover, but lost #2 million of that business when the Longbridge carmaker collapsed last year.

Since then Murcott, which is run by Wayne and his cousins - tooling director Karl Murcott and operations director Rob Murcott - has added several new clients including bike maker Triumph.

Wayne Murcott said he had now started taking Mandarin lessons to make the most of the opportunities in China.

He said: "A huge market exists in Asia, which is growing far faster than the UK. We will definitely have a presence in China of some sort by the end of the year."

JV Murcott is also looking to expand its Alistuds range of products and start producing a stud for rugby boots for children, while it is also moving into the design sector.

It is currently involved in design work on structural parts for Ford's Premier Automotive Group - which includes Jaguar and Land Rover.

Mr Murcott said: "This is a new area for us, but hopefully it will give us a competitive advantage.

"If you are talking to customers at an earlier stage of their project, you stand a much better chance when the rest of the programme starts."

He said he also promoted his suppliers to other customers, to help them and ensure his supply base remained intact.

"One of our smelters has won a contract with one of my competitors, but I welcome that.

"It makes them more secure. We have got to work together more - that benefits everyone."

The award presentation was held at Birmingham International Airport.


The main sponsors of The Birmingham Post Business Awards are Intercity Mobile Communications and Churchill Vintners in association with Champagne Taittinger.

British Airways and Aston Business School provide further support, along with Biztv, part of Aston Media at Aston University, which produces a business video of each monthly winner worth #2,500.

Aston Science Park is a cosponsor of the annual award luncheon and has also unveiled a #1,000 benefits package for the eventual overall winner.

JV Murcott will go into the final, to be judged at Birmingham's Botanical Gardens on April 25.