Two mothers-turned-entrepreneurs have created a unique new product to help with toilet training – and sold it to major supermarkets.
Midlanders Judith Hough and Diane Titterton created Dry Like Me – disposable toilet training pads that fit in a child’s own pants – as a new way to help with toilet training after gaining first-hand experience of the demand.
And the pair have had orders from retail giants Morrisons, Asda Living and Wilkinsons.
The pads allow children to progress to their own pants, which many parents and professionals believe is the best way to toilet train, and can help to reduce the number of accidents.
Ms Hough, who grew up in Solihull and now lives in Warwickshire, said they are also cheaper than many other disposable alternatives and create less waste.
She said: “Back in 2007, when my son was out of nappies but having accidents, I sought medical advice on how to cope.
“I was told to continue with just pants and take my son out of nappies, but this wasn’t satisfactory and I was stressed out by the large washing loads.
“I felt there must be a more obvious solution, so the idea for Dry Like Me came from a real need and a gap in the market.”
Ms Titterton from Worcestershire, said the product was developed after experiencing the stress of toilet training.
She said it can be difficult to balance being a company director with motherhood.
She said: “The thing I find hardest is spending ‘quality time’ with the children during the week as it’s very difficult when working from home to drag yourself away from the laptop or iPhone.
“There are times when I need to get back to work after the children are picked up so our joint time is often then spent with them helping me parcel up batches of samples to be posted out and then making the tea together.
“If things are calmer, I do try to put the phone down and concentrate solely on them.
“I also hope that the girls see how much pleasure I get from working and that this motivates them to find a career that they will love.”
The pair worked closely with the children’s charity, ERIC – Education and Resources for Improving Childhood Continence – throughout the development of Dry Like Me and carried out extensive research.
Jenny Perez from ERIC said “We have taken a keen interest in the development of Dry Like Me as a support for toilet training, and believe the tailor-made pad will be a relief for many parents experiencing problems.
“The issue is affecting many people and is an increasing one when toddlers start playschool, nursery and school.”