Nineteen Midlands companies were among nearly 70 who attended Motorsport Procurement 2006, the first Meet the Buyer event for the sector.

About 25 overseas buyers attended the event organised by UK Trade & Investment and Motorsport Development UK in Coventry.

During the day sellers, both first time exporters and those looking to expand their business overseas, were given the opportunity to visit international buyers' exhibition stands to pitch their products in face-to-face meetings.

They were also able to meet up with international trade advisers from UK Trade & Investment for advice and guidance on all aspects of exporting.

Among the exhibitors were SPA Aerofoils from Packington near Lichfield, Zeus Aluminium Products from Stourb ridge and Titanium International Birmingham.

Zeus Aluminium Products, which employs 245 people, secured nine appointments, which included meetings with buyers from Japan, Canada, Poland and the US, as well as other UK motorsport companies.

John Cheesbrough from Zeus, said: "We've already had some enquiries that are right up our street. We actually caught up with one company who we missed at a trade show in Orlando, US, so we're delighted with that."

Titanium, which has 28 staff, is a specialist stockist and distributor of titanium and zirconium products.

The company secured a number of appointments, which included meetings with buyers from Germany, Finland and the US, as well as other UK motorsport companies.

Nigel Hoskison, market development engineer, from Titanium, said: "We have had positive enquiries from several buyers and also from one of the UK suppliers.

"The chance to have these face-to-face meetings all under one roof is really helpful."

SPA Aerofoils, which has 84 workers, secured six appointments, which included meetings with buyers from Greece, Sweden and Mexico, as well as other UK motorsport companies.

John Love, from SPA Aerofoils, said: "We're very pleased with the day which has given us several excellent leads to pursue.

"It's difficult at this stage to say if we will get any orders from this, but we have made a number of good contacts and a couple of companies look very promising."

Helen Yendall from UK Trade & Investment's West Midlands team based in Birmingham, said: "The feedback from both suppliers and buyers has been positive.

"They have been particularly happy with the networking opportunities not only with other buyers but suppliers too.

"The day was a great success, offering companies an opportunity to develop their business overseas." ..SUPL: