Morrissey has always been an idol for socially maladjusted teenagers pining in darkened bedrooms. But now images of the miserable crooner, frontman of one of the most critically acclaimed bands in the 1980s, The Smiths, could also be appearing on posters in the boardrooms of Brindleyplace.
The man who sang a version of Work is a Four Letter Word in 1987 has been held up as an unlikely business icon by a Birmingham academic.
And while the credit crunch might mean depressed business leaders might be starting to feel like hormonal teenage Smiths fans, the study carried out by Dr Sheena Leek is the first time Morrissey has been put forward as an economic thinker.
Marketing lecturer Dr Leek, of the Birmingham Business School, completed an 8,000-word study into the lessons hard-nosed businessmen can learn from the lachrymose lyricist.
The paper, Business Relationships the Morrissey Way, was written to show how lyrics like "Why do I give valuable time to people who don't care if I live or die?" can be applied in an "interpersonal business-to-business relationship context," where the "human factor" is important.
Dr Leek said: "We are all doing research in business-to-business relationships, where often research looks at how ordinary relationships relate to business relationships," pointing out Morrissey's gloomy lyrics often deal with relationships.
"We went through and analysed the lyrics of each of his songs, and picked out the lyrics that are interesting, and looked at the themes that emerged. It would be difficult to do it if you weren't a big fan," she added.
She said it was "always valuable" to look at things in a different way.
The study was written by Dr Leek, along with Dr Martin Hingley, at Harper Adams University College in Shropshire and Dr Adam
Lindgreen, professor of strategic marketing at Hull University Business School - all big Morrissey fans.
Morrissey's attitudes to sex, falling in love and breaking up - or the lack thereof - are recast as relationship attraction, development and dissolution, and applied to the relationships between buyers and suppliers in the food industry.
"The sun shines out of our behinds," sings Morrissey in the song Hand in Glove. Everyone can probably imagine a businessman they've come across that might think this.
But the authors say the line, along with its follow-ups "No, it's not like any other lover - this one is different because it's us," reflects the business trend for dominant buyers to practice discrimination in the relationships with different suppliers, such as exclusivity agreements.
And the "Why do I give valuable time to people who don't care if I live or die?" line from Heaven Knows I'm Miserable Now, develops the area of power and dependence and the veneer of superficial compliance of weaker firms to more dominant buyers.
Dr Lindgreen said Morrissey's work was chosen because his songs "warrant investigation and justify interpretation in a wider context," and has "resonance" with the world of business relationships.
He added: "We have worked in this area for a long time, our analysis of his songs and links to business relationships is based on years of research."
The paper was published in the British Food Journal.