The answer is most definitely blowing in the wind for a Midland firm - to the breezy tune of £40 million.
Sutton Coldfield civil engineer and building contractor Morrison has landed the contract to build the infrastructure for a major wind farm at Coldham in Cambridgeshire.
The £40 million deal includes the construction of eight turbine bases, one meteorological mast base and a sub-station as well as the access roads and installation of both electrical and control cabling.
In total the windfarm will contribute approximately 16 megawatts of electricity to the national grid, which is roughly enough to power almost 10,000 homes.
Work has just started and commissioning is due in September. The client is a joint venture between Scottish Power and the Co-operative Group.
Special projects director for Morrison Ken Jones said: "One of the biggest challenges at Coldham will be the ground conditions. The fenland where the site is located represents a significant geotechnical challenge which will mean we'll have to construct on piled foundations."
He said the renewable energy sector was a key focus for the company this year, so the new business was particularly significant.