With the Jaguar Land Rover Awards for Arts & Business nearly upon us we continue our look at some of the shortlisted projects, this week in the Cultural Branding and Business Volunteer categories. The Awards celebrate the wealth and diversity of arts-business partnerships taking place throughout the region and take place at Town Hall, Birmingham on October 9.
The Clarke Associates A&B Cultural Branding Award will be awarded to the partnership that best reinforces the branding and marketing activity of a business through the use of culture. Clarke Associates, the leading Birmingham-based communications and public relations consultancy, recently celebrated 21 years of successful business moving to a lovingly-restored former Victorian school house - complementing the creative talents of its team.
Working throughout the UK, the company enables organisations to accurately target audiences with messages that change and reinforce perceptions - and achieve results. Clarke Associates is proud to be associated with the Awards – its in-house design team having also designed and produced the printed material for the event. The shortlisted projects are:
British Broadcasting Corporation – West Midlands, Jessops plc & Audiences Central
‘The Big Picture’ project was created to attract new arts audiences from hard to reach communities within the Midlands.
The project inspired tens of thousands of people across the Midlands to take, use, view and manipulate photographs that they felt defined ‘their Midlands’. The BBC communicated the message to a large audience, through TV, radio and online and Jessops provided photography support at many different levels to enable people to take part.
Grosvenor Casino Five Ways & The REP
With a view to repositioning themselves as an all-round entertainment venue, raise their profile to new audiences and offer exclusive benefits to its most loyal members, the Grosvenor Casino struck up a relationship with The REP.
By sponsoring ‘Cabaret’ and providing in-kind support to the theatre throughout the year by hosting events at the Casino, the partnership helped both organisations market their services to new audiences.
Travel West Midlands & Town Hall & Symphony Hall
Town Hall & Symphony Hall formed a partnership with Travel West Midlands to coincide with the re-opening of the iconic Town Hall. The most important element of the project was a bus, which featured artwork replicating the recently renovated 19th century Town Hall. The marketing relationship was reinforced by the use of onboard flatscreen TVs advertising Town Hall on 208 buses travelling across the city, as well as leaflets and posters across travelcard and information centres.
The Land Rover Business Volunteer of the Year Award will be awarded to a volunteer business person who has brought outstanding benefit to an arts organisation through transfer of skills, knowledge, inspiration and strategic direction. The shortlisted volunteers are:
Greg Lowson, Pinsent Masons LLP & Mac – Midlands Arts Centre
Since joining the board of Mac as a non-executive director, Greg has not only been a regular at board meetings, but has also embraced the challenging role of leading the new building appeal fundraising group.
Greg has become a valued ambassador for Mac with senior business and civic leaders and mac has also benefited from Greg’s company support for their building project through pro bono legal work.
Mark Chambers, Central Office of Information & Rhubarb-Rhubarb
Initially brought in to help develop a marketing strategy, Mark soon realised the strengths of Rhubarb-Rhubarb and encouraged them to step back and enjoy their successes.
He helped them to use their existing marketing more strategically, made them aware of the quick wins to be gained when a good marketing infrastructure is in place and celebrated their creative vision.
Tony Muckle, Spot Branding and Design & Worcestershire Resource Exchange
In organising a national conference, Worcestershire Resource Exchange realised that they needed a delivery plan and Tony stepped in to help.
His experience in communications planning, branding and graphic design helped to make the conference a real success, achieving an unexpected profit.
Tony learnt a great deal about how voluntary organisations manage to achieve good outcomes by using dedicated and enthusiastic individuals with few resources.