Miss Birmingham Kerry Price performed the opening of the first ever Acorns Children’s Hospice Ladies’ Boutique.
The 24-year-old cut the ribbon to open the new shop for fashion-conscious ladies in Barnt Green.
Acorns’ head of retail Janice McPherson said: “We have so many good designer brand labels in Barnt Green, it gives us opportunity to showcase the very best of our range. The shop has a completely different feel, to pamper shoppers. We’ve never been made so welcome by a community.”