Pop superstar Robbie Williams is blitzing the promotional airwaves with the help of a Midland firm.
The Case Company, based near Hereford, has provided custom-made CD covers for top presenters in the radio industry as the multi-million selling singer boosts interest in his single and album.
Case was approached by Roche Media & Design on behalf of the Midland-born singer's management team which was seeking an unusual and eye-catching casing to present his new single to Radio 1 DJ Chris Moyles.
Using The Case Company's " Funky Vinyl CD Case", Roche personalised the brushed-aluminium case by hiring a signwriter to cut out the detail on the front cover.
A second case held a track from the Robbie's new album, Intensive Care, for new Radio 2 DJ, Chris Evans
Julie Nicholas, managing director of The Case Company said: "Clients can choose from one of our three standard products, which we can then tailor, both inside and outside, to meet their exact needs, or we can create bespoke casing from scratch.
"The craftsmanship and high quality materials used means that these cases are ideal for highprofile product launches, promotional events or for sales representatives."
Gerard Gull, project manager at Roche Media & Design, said: "We wanted something extra special and different."