A project to boost training and education in the West Midlands' film and TV industry has staged its first anniversary update at Birmingham Hippodrome.
TV and film is believed to employ around 10,000 people in the region, worth more than £1 billion annually to the regional economy.
The first Insight conference took place last summer and found gaps between what employers involved in film and TV expected for graduates and trainees - and what skills training are on offer from colleges and universities.
Since then, Advantage West Midlands has been working with Screen West Midlands, Sector Skills Council Skillset and the Learning and Skills Council to bring industry and education together.
Screen, image and sound is one of ten business "clusters" identified by Advantage West Midlands.
It now aims to increase the region's competitive advantage, reputation and wealth creation, by encouraging businesses to collaborate with the organisation and exploit strategic opportunities.
Advantage West Midlands cluster manager Mary Matthews said: "The region is home to four of the UK's top 100 TV companies and award-winning film makers, one of the best track records outside of London.
"We're now making a mark in taking on the skills agenda."
The media industry was facing the same challenges across the UK and the West Midlands was at the forefront of that debate and was "one of the first to move towards finding some answers".