Birmingham-based houseware and industrial products maker Metalrax is the latest to decide it needs a low cost offshoot in Eastern Europe.
But it is promising the move will not costs jobs in the UK.
It is paying up to #2.25 million for Advanced Handling which specialises in the design and manufacture of materials handling equipment and employs 160 people across operations in Peterborough and Romania.
The move follows an "awful" 2005 for Metalrax, hit by the demise of MG Rover and hard times on the high street.
Metalrax said its on-going strategic review had "identified the need to establish a manufacturing facility in a low cost territory, to meet both customer expectations and competition from emerging economies".
It said Advanced Handling's product range would complement that of its own Engineering Support Services division.
In the year to March 31, 2005, Advanced Handling had a turnover of #2.85 million of which around 33 per cent was exported to over 21 countries. It achieved a profit before tax of #150,000.
Metalrax said the deal was of "strategic importance" as it gave it a first-foothold in the emerging Eastern European economy through Advanced Handlings' subsidiary Hidrosib.
Based in Sibiu, Romania, Hidrosib manufactures hydraulic power packs and valves and operates on a 20-acre freehold site of which only a small proportion is utilised.
Metalrax said: "The Hidrosib facility will not only satisfy the group's objective and meet increasing customer demands but will also offer other significant competitive opportunities.
"It is intended that unutilised assets in the UK will be transferred to Sibiu as well as certain, as yet unspecified manufacturing lines, where UK production is already at full to excess production levels. It is envisaged there will be no implications for the UK workforce in respect of any such transfer of plant or production."
Richard Arbuthnot, Metal-rax chief executive, said: "The acquisition of Advanced Handling and, in particular Hidrosib, offers an excellent opportunity to invest into Eastern Europe.
"Hidrosib has an experienced team who have a wealth of engineering skills and experience of the region, which will enable us to establish a position in this emerging market of the future.
"The Romanian operation will benefit from the transfer of specialist machinery and tooling that will add value to both our existing customer contracts as well as providing the opportunity to tender for and win new contracts that we have already identified."
Mr Arbuthnot said the firm had also looked at Bulgaria and Poland before settling on Romania.
There was components work particularly on the automotive side to be picked up in Eastern Europe and it had already won contracts.
"The Advanced Handling facility in Peterborough provides additional facilities to support our current high-level of activity at Welland Engineering also based in Peter-borough, which is at full capacity," he added.
Metalrax said the former management team of Advanced Handling would continue to manage the business on a day to day basis "having entered into contractual arrangements with the group".
Following the well-trodden road East comes after a tough time for Kings Norton-based Metalrax.
It issued a profits warning in December, was hit by the UK retail slump, and has had to overcome both a #225,000 debt write off and a #2 million sales loss as a result of MG Rover. In the year to December 31 sales rose from #95.167 million to #100.255 million, but pretax profits fell from #11.406 million to #7.408 million.
However in its results earlier this month Metalrax indicated it was hopeful of having turned the corner after various sell-offs, amalgamations and closures. Despite this total workforce numbers are up from 1,500 last year to 1,700.