Birmingham-based Mediastream Solutions has announced a UK first in out-of-home media.

The newly-launched company has installed two giant LCD walls - the first in the UK to feature latest NEC MultySincN620 technology.

The screens form the centrepiece of the #2m redevelopment of Birmingham’s Paradise Forum, which links the traditional city core to the bustling Westside of the city.

Mediastream is aiming to attract potential advertisers to utilise the potential of the screens. Paradise Forum creates an “hourglass” effect, funnelling pedestrian traffic through its doors and with a footfall of almost 12 million per annum, provides the ideal medium for advertisers to reach a mass audience.

Stuart Eustace from Mediastream said: “Paradise Forum is the perfect place for these two screens and we expect their impact to be huge.

"The incredible level of footfall means advertisers can unlock the potential of this area and reach the large number of businesspeople and shoppers who stream through everyday.

“Being almost the only way for pedestrians to walk from the city centre to the Westside, which includes Broad Street, Brindleyplace and the Convention Quarter where the International Convention Centre is located, is what makes the space so effective in terms of advertising.

"The sheer size of the screens, coupled with the largely professional demographic, makes it an ideal combination for high profile, national brands to reach the aspirational market of Britain’s second city.”

The total size of the advertising space is 5.1m x 1.85m, which equates to 9.44 sq m of viewable wall.

The mixed-use Paradise Forum sits inside the courtyard of Birmingham’s Central Library and features bars, restaurants and retail outlets. Argent has just completed the #2m redevelopment and the area is also well placed to benefit from the current investment in Baskerville House and proposed development at Arena Central.

Stuart continued: “We feel the LCD walls offer the perfect opportunity for channel advertising, with the increasing numbers attracted to the development’s retail and leisure units, more and more people will be spending longer periods visiting instead of passing just through. This increase dwell time gives advertisers a better chance to grasp the attention of their target audience.”

For more details call Stuart on 0121 633 7471.