Mean green taxi machines are hitting the road in Birmingham as part of a £ 200 , 000 marketing campaign.
Motoring assistance firm Green Flag is boosting its brand visibility by rollingout liveried taxis across UK cities in September.
Combined with outdoor activity, taxis, produced in distinctive lime-green livery, will boost regional brand awareness say the Yorkshire-based breakdown experts.
Green Flag's brand manager Nigel Costello said: "The success of the introduction of taxis into London prompted us to look at other UK cities where public cabs are used regularly.
"In particular we looked at those areas around train stations and shops where people congregate. It's a great way of attracting attention to the brand."
Ten Green Flag taxis will be introduced into Birmingham, with others in Manchester, Liverpool, Bristol, Newcastle and Leeds throughout September. The driver receives around £2,000 and the new livery costs around £3,500 for each taxi.
The branded taxis feature the safety in numbers theme, first launched throughout motorway service stations in Autumn 2004.
The campaign highlights six key facts related to the size and scale of the roadside assistance operation and the importance Green Flag puts on the safety of its customers.
Brand building activity this summer from the breakdown service has included a website redesign, outdoor posters at service stations and the introduction of 20 Green Flag-branded rear and side truck panels.