The Ab Fab life of a PR girl can wreak havoc on the health. From launch nights to lunches, there's always something on the social calendar to get you reaching for the Resolve.
Last week the city came alive with fabulous parties and, despite the snow, the local glitterati were out in style.
Tuesday saw the Midlands and Wales finals of the Theme Style Awards take place at the Custard factory. This eagerlyanticipated evening drew an exuberant crowd from the world of leisure and design to celebrate inspired interiors and industry innovations.
Once again Birmingham made its mark on the culinary map as Summerrow's hip eaterie Mix Brasserie scooped the Best Restaurant award, while Global British Taverns received Best Newcomer for their sexy suburban gastro pub offerings across the region.
Naturally, one could not refuse a champagne celebration and we ended up partying way past pumpkin time.
Twenty-four hours later and the city came alive again with the stunning VIP launch of Cirque Du Soleil's Saltimbanco show at Star City.
With S&X Media behind the party, we knew that it was going to be nothing short of spectacular, so Cinderella dusted off her disco moon boots and set off in the snow to the circus.
What I witnessed was quite possibly the most breathtaking spectacle of dare-devil human feats you will ever see in your lifetime.
Superfit acrobats flipped and twisted into 'I can't believe they just did that' manoeuvres, while we squirmed in our seats at the contortionists as they bent their bodies double.
The stamina and strength of these performers inspired a different kind of resolve and I made myself a promise that next week would be all about fresh juice and gym class.
The next morning, my good intentions were replaced with "oh my goodness". As I looked in the mirror, it seemed that ugly-sister syndrome had set in, all those glamorous happenings had left me feeling in need of an extreme makeover.
I began to think I had been replicating the previous night's performance in my sleep my body ached that much.
In an age where executive burn-out is commonplace, one cannot afford to ignore the consequences of working hard and partying even harder.
PR is sometimes like the evil stepmother of stress - ludicrously long hours in the office, coupled with the pressure of maintaining an eternal smile and cheery demeanour at all times, can leave a girl feeling like she's one glass slipper short of a shoe shop.
Thankfully, holistic help is at hand and you should never underestimate the power of a spa treatment when it comes to restoring health and vitality. House Of Fraser has introduced the ultimate executive therapy in the form of a Prada Beauty Facial (£30).
The label's accessories are a firm favourite among us media darlings and I can highly recommend this hour of designer pampering to anyone who, like me, prefers bags to be carried on their arm and not beneath their eyes.
Stress and fatigue can cause tangible damage to your physical health so next time you're schmoozing, spare a thought for your inner self and make me-time the most important meeting of the week.