A renaissance in radio prompted by the growth of online and digital stations should revolutionise communications policy, a marketeers forum is set to hear.
Radio WM and the Politics Show presenter Adrian Goldberg is set to address professionals in the industry at a forum in Birmingham.
Mr Goldberg said: "Too many professional services companies fail to see radio as part of their PR and marketing strategy.
"But radio is one of the fastest ways to communicate stories like changing legislation and a good marketer can reach a huge number of listeners by being well informed and quick to respond.
The event will be hosted by Shakespeares Solicitors, at 12.30pm on March 7.