West Midland automotive companies will be looking to build on Tata’s presence in the region when they visit India early in the new year.

They will be in Delhi on January 5 as part of the UK’s presence at AutoExpo 2010, a motor industry trade fair.

Regional development agency Advantage West Midlands is heading the regional delegation of industry experts and business leaders, in a bid to attract more Indian automotive companies to the region.

About 35-Indian owned companies already have operations in the West Midlands, the biggest being Tata Motors, which owns Jaguar Land Rover.

Leading the delegation will be Jerry Blackett, chief executive of Birmingham Chamber of Commerce and Industry, who said local companies would be chasing business while selling the region as a bridgehead into Europe for Indian companies.

“We have a highly skilled regional workforce and an impressive knowledge base in this sector, especially in low carbon vehicle technologies where we are making significant advancements and nurturing the next generation of automotive technicians and innovators,” Mr Blackett said.

“This hotbed of new talent will be helping our future automotive businesses to thrive too. Cultural synergy with India is a clear selling point but it is the region’s automotive skills, talent and ingenuity that will really be on show in Delhi.”

The delegation will also include academics and automotive research and development experts who are leading the way in new low carbon initiatives, the manufacture of sustainable materials, and the latest developments in digital and manufacturing technologies.