A new emission-free concept car is to be launched by Worcestershire-based Morgan Motor Company.
The Morgan LifeCar, which is powered by a hydrogen fuel cell, will be unveiled at the 2008 Geneva International Motor Show on Thursday.
The aim of the concept car is to "demonstrate that a zero-emission vehicle can also be fun to drive", according to the company's website.
"The combination of performance, range and fuel economy will allow a sporting driver of the future to demonstrate a concern for the environment," the website said. The initial concept was the brainchild of Hugo Spowers of RiverSimple, a London-based company specialising in environmental transport.
However, a number of firms have joined with Morgan, based in Malvern Link, to fine tune the plans.
Hydrogen is used as the fuel source because when it burns, the only emission is water, a company spokesman said.
The car has been designed to have a top speed potential of 80-85mph, a 0-62 time of under seven seconds and a 250-mile range.
The spokesman said: "Using only the best and lightest materials that are also attractive from an environmental and an aesthetic point of view - aluminium, wood and leather - the Morgan DNA is clearly visible and gives a new dimension to an environmentally sensitive concept."
The importance of greener vehicles is one of the main themes of this year's Geneva show and joining Morgan in exhibiting cars with hydrogen fuel systems are several other manufacturers.
Honda will be giving the FCX Clarity hydrogen fuel cell car its European premiere, while its CR-Z hybrid concept car will also make its debut.
The Mazda5 Hydrogen RE Hybrid will also make its first appearance in Europe at the show.
Several biofuel models, including one from Saab, are also on display.
The concept vehicles are intended to show that manufacturers are taking the issue of zero pollution vehicles seriously.
The International Organisation of Motor Vehicle Manufacturers will use the show to highlight what companies are doing to cut Co2 emissions and what they expect from governments in exchange.
"It is up to politicians to pass laws and to industrials to do their job. We therefore need to strike a balance between economic and ecological considerations which will enable sustainable development," Christian Streiff, chief executive of PSA Peugeot Citroen, told the auto show's official magazine.
The high cost of oil has also highlighted the need for cars to be more fuel efficient and leading manufacturers Toyota, Renault and Fiat all have new models to show, hoping to tap demand for small, fuel-thrifty cars.
Demand for the smallest cars now accounts for 36.5 per cent of the western European market, according to JD Power Automotive Forecasting, and this figure is expected to rise in part because carmakers can reduce their overall CO2 emissions - and European Union penalties - by selling more smaller cars in their product mix. However, European car chiefs warned that the regulations could raise car prices and jeopardise jobs.
Despite this, Honda's chief executive Takeo Fukui said companies could not afford to pass on higher prices to their customers.