A company which transforms Land Rovers into all terrain supercars has formalised its long-standing partnership with the Midland car manufacturer.
Derbyshire-based Bowler has taken Land Rover vehicles to performance extremes for more than 25 years - turning out rally cars that combine blistering performance with the 4x4 maker’s famed go anywhere capability.
Now an agreement signed between the two companies means Bowler vehicles will proudly display Land Rover branding, as well as benefiting from access to Land Rover’s engineering facilities.
The company has also launched a new road car billed as the first all terrain supercar and capable of hitting 60mph in a breathtaking 4.2 seconds.
Bowler’s EXR rally car and EXR S road car, both souped-up versions of the Range Rover Sport, will sport ‘Powered by Land Rover’ branding.
Bowler will also benefit from a more structured approach to parts procurement.
Its Land Rovers with a little extra have gained an enviable reputation for performance in Rally Raid events around the world.
Since its first car was built 25 years ago, all Bowler rally cars have used Land Rover powertrains, a process that has delivered four generations of all conquering rally cars.
The partnership will focus on the Bowler EXR rally car, but engineering, development and parts supply will be shared across the entire Bowler business, and cover the EXR S, developed in response to customer demand for the ultimate road-going rally car.
Both the EXR and EXR S use a modified version of the Range Rover Sport chassis, and both cars employ the 5.0-litre V8 engine used to power the Range Rover.
The road-going EXR S is actually the more powerful of the two due to rallying restrictions set by the Federation Internationale de l’Automobile (FIA).
The rally car employs a naturally-aspirated 5.0-litre V8 engine, while the EXR S uses a 550bhp version of Land Rover’s supercharged 5.0-litre V8.
Mark Cameron, Land Rover brand experience director, global marketing, said: “Bowler vehicles demonstrate the kind of performance, ride, handling and chassis dynamics that a vehicle powered by Land Rover is capable of when taken to the extreme and liberated of most practical constraints.
“For over twenty years, Land Rover’s technology has powered Bowlers on some of the toughest and most gruelling off-road sporting events in the world. This new formal partnership will fully acknowledge the role of Land Rover technology in Bowler’s high performance all terrain cars.”
Drew Bowler, managing director of Bowler, said: “We’ve only ever used Land Rover powertrains and this relationship will give us access to current Land Rover technologies and a great platform from which to support our racing activities and develop future models.”
Bowler vehicles will be seen competing in this year’s Baja 1000 rally raid in Ukraine and Rally Reykjavik in Iceland and next year in the Tuareg Rally in Morocco and the Silk Way Rally in Russia.