It might not match the leather gloves and aviator goggles of yesteryear, but Midland luxury carmaker Aston Martin has put its name to what might be the most luxurious of driving gear.
The new ‘Nike Hyperdunks’ are co-promoted by the Warwickshire auto firm and American basketball star Kobe Bryant.
Last year the star featured in a viral video promoting Aston Martin’s newest model where he used his new shoes to jump over a speeding car.
But the price of a pair for yourself might be a bit harder to get over though – the limited edition trainers are on sale for $700 (£450) a go.
The move comes after a tough year for the carmakers, as its Kuwaiti owners, the Investment Dar fund, had to admit it was struggling to refinance its massive debts. It defaulted on a $100 million Islamic bond in April last year.
Investment Dar bought Aston Martin from Ford as part of a consortium in a £480 million deal in 2007, along with racing tycoon David Richards and investment banker John Singers.