A Midland manufacturer has set itself a £50 million target as it plans to expand into global markets and streamline supply chains.
Cheslyn Hay-based PP Electrical Systems has set a target of more than doubling its turnover in the next three years.
Sales director Tony Glasscoe said he believes the company’s ability to take on the full spectrum of electrical, electromechanical and electronic assemblies and control systems gives it a major competitive advantage over rivals who can’t command the same scale or flexibility.
The former engineering apprentice is keen to maximise the potential of PP Electrical’s new technical and sales office in Hamburg and increasing interest from the US and North American markets.
Mr Glasscoe, who has previously held senior positions at Schneider and Weidmuller, said: “We currently provide bespoke manufacturing solutions to no fewer than 12 of the world’s number one machinery manufacturers and this number is growing.
“In today’s competitive environment, clients are looking for more of a partnership approach, an approach where we can get involved from the design stages right through to the assembly of the control systems and panels and, increasingly, in the mechanical and hydraulic build.
“It is this complete turnkey service I’ve been brought in to push even further, both at home and in overseas markets.”
Mr Glasscoe started his manufacturing career as an apprentice before progressing into the drawing room and then into more advanced design.
His first exposure to sales was with a Midlands injection moulding company and subsequent roles have seen him look after global business development for Schneider and perform a turnaround of fortunes for Weidmuller.
He has also been responsible for introducing a sales excellence programme into Kwintet that completely changed the way the business operated.
“I’ve got significant global sales experience I can bring to the role and have worked with a lot of end users that PP Electrical could potentially supply to,” Mr Glasscoe said.
“We’ve only scratched the surface on some markets and I believe there’s a lot more potential in medical, renewables and with machine builders who want to outsource more of the assembly.”
Located in a 40,000 sq ft facility in the heart of the West Midlands, PP Electrical Systems has added more than £10 million to its turnover since the downturn, increasing the workforce by 100 to more than 230 employees.
More than £1 million is invested each year in providing the workforce with a host of development opportunities and in the latest automation, including cable cutting, stripping, marking, termination and automatic crimp force monitoring.
The company is often the first critical link in a supply chain that will ultimately lead to it influencing the performance of a Formula One racing car, how a potentially life saving medical examination is conducted and how energy from renewable sources is captured.
Managing director Tony Hague said: “We are delighted to welcome Tony Glasscoe to the team and believe his industry knowledge and ability to source new opportunities will be vital if we are to achieve our ambition of doubling our turnover to £50 million.”