Business support specialist Lorraine Holmes has been appointed as the new chief executive of the West Midlands Manufacturing Consortium

Ms Holmes brings extensive experience to the organisation which delivers the Manufacturing Advisory Service in the West Midlands, North West and North East.

She spent the first 18 years of her career in the chemicals industry, firstly at Henkel Chemicals where she was involved in new product development before moving into international sales at Ameron Inc.

Over the last 15 years Ms Holmes has worked in a number of organisations involved in the delivery of business support contracts and served as CEO of both Shropshire Chamber and Business Link West Midlands.

She will be responsible for the continued roll out of the MAS service and in developing WMMC’s products and services.

“It’s an exciting time to be involved in manufacturing with billions of pounds of automotive investment flooding into England, new advancements in aerospace, med-tech and food and drink and the low carbon agenda gathering pace,” said Ms Holmes.

“WMMC, through our involvement in MAS and other activities, has a vital role to play in providing the specialist support that manufacturing SMEs need in order to maximise these opportunities, solve everyday business issues and ‘future proof’ themselves against changes in the market.”

She added: “We are continually listening to what businesses need and we will ensure that we evolve with these requirements to make sure the assistance we provide has the most positive effect on their bottom line.”