Malvern car-maker Morgan is set to see part of its factory transformed into an auction room for three days when the DVLA pays a visit to conduct a sell-off of sought-after personalised registrations.
The DVLA will move into Morgan’s Malvern factory – home of the Morgan Motor Company since 1910 – later this month where it will stage its third three-day public auction of personalised registrations of 2013.
Registered bidders will have the opportunity to tour Morgan’s historic factory and see for themselves just how the quintessentially British car, famed for its wooden frame, is hand built. Subject to availability, bidders will also be able to take to the roads and experience a test drive.
Jody Davies, DVLA personalised registrations’ events manager, said: “We’ve listened to our customers who have said they want a new, unique, experience when attending our three-day sales.
“We received phenomenal feedback from those who attended our sale at Mercedes Benz World in Surrey last September and we have gone to great lengths to replicate it which is why we turned to Morgan.”
She added: “Morgan have been terrific and couldn’t do enough in embracing us. Those who register to bid will receive a factory tour and even the opportunity to take a test drive in one of their iconic cars.”
To crown off the event, DVLA Personalised Registrations will be auctioning what has been billed as the perfect Morgan registration, in MO12 GAN. The registration, which has a reserve of £2,000, has been included in the sale along with numerous other Morgan-related registrations.
With a reserve of £5,000, 20 O is the highest priced registration in the 1,550-lot sale, though considerable interest is likely to surround FA12 MER, AL13 ERT and CO11 EGE, each with reserves of £1,000.
DVLA's forthcoming auction , which takes place from May 22-24, will consist of a total of 1,550 registrations.