Morgan has opened its first dealership in the Middle East as the Malvern car-maker continues its march into new global markets.
The new dealership, ERAS Customs & Classics, has opened its doors for business in Dubai Festival City.
An official ribbon-cutting ceremony was performed by executives from the dealership's parent company, Al-Futtaim Automotive group, and Tim Whitworth, Morgan Motor Company's chief financial officer.
ERAS's new showroom features a range of Morgan cars from the 3 Wheeler and Classic models, to the top of the range Aero Supersport, as well as an area dedicated to the history of the brand, alongside an array of merchandise.
The Dubai dealership follows the opening of a dealership in Tapei, Taiwan, in May this year.
At the end of 2012, Morgan revealed ambitious plans to target new markets, an expansion drive which followed the opening of dealerships in both Shanghai and Beijing in 2012.
This year is a special one for Morgan, marking 100 years of production at its Pickersleigh Road factory, although the firm itself was founded in 1909 by HFS Morgan.
A series of events are being held to mark the centenary this year, the most recent being the second Morgan "Thrill On The Hill" festival, which took place as part of the famous Shelsley Walsh Hill Climb on Saturday July 12.
It saw more than 2,000 Morgan owners and fans travel to the Worcestershire village and hundreds of Morgans take on the famous 1,000 yards.
Crowds were entertained by everything from pre-war 3 Wheelers to the latest Plus 8 Speedster.
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