Iconic sports car manufacturer Morgan unveiled its latest ultra-green prototype when Business Secretary John Hutton visited the firm’s historic Malvern plant.
Morgan played host to the cabinet minister, following its exhibition at the recent British Motor Show in London.
The new car, produced with help from Birmingham Chamber of Commerce and Industry-backed component industry support agency Accelerate, has very low carbon emissions and as such ticks the Government’s upcoming environmental legislation boxes for future car production.
But Morgan as a whole, could be considered one of the greenest car manufacturers in the world.
Its vehicles are traditionally made from wood but also feature other materials such as aluminium, which is light and recyclable.
In addition, the firm only produces around 700 cars a year – ensuring a carbon footprint well below Government requirements.
The LIFECar, as the new prototype is dubbed, also uses a QinetiQ fuel cell that gives zero emissions at point of use with a range of 250 miles and can rack up 0-60mph in under seven seconds – reaching top speeds of 80-85mph. The only emissions are water, heat and 22kW of electricity.
Morgan’s executive director Charles Morgan said: “The future of motor manufacturing is about conserving energy. This is something we’ve always considered but our new LIFECar goes beyond that.
“Over-production results in cars being forced into the market via discounts, the effects of which are felt most in terms of the rapid depreciation of new cars. We make cars that are built to last, for 20-35 years. That in itself is a huge saving and the design is a classic that never becomes obsolete.”
“The low vehicle weight already achieves maximum performance, and as a result reduces emissions, and furthermore, we are on target to satisfy the Government’s criteria for independent small volume manufacturers,” he added.
He said the company would continue to work with the Government in support of its emissions policy, especially in view of its imminent plans to boost low carbon manufacturers.
Morgan is set to celebrate its centenary next year and is the world’s oldest family-owned car manufacturer.
Working closely with Accelerate and Advantage West Midlands, the firm provides jobs for almost 160 employees and is one of the area’s largest employers.
Its classic range includes the 4/4, Roadster, AeroMAX and 4-Seater models, which range from £26,000- £110,000.
Now in its 12th year, Accelerate has grown into one of the most successful supply chain initiatives in the UK.
Driven by the changing face of the industry, the programme has assisted over 4,000 companies in implementing best practice manufacturing systems, securing production efficiencies and cultivating workforce development.