Midland automotive innovation was on show at this year's Shanghai Auto Show - now regarded by manufacturers as the world’s pre-eminent industry exhibition.
Jaguar Land Rover saw Asian debuts for its new Range Rover Sport and the two-seater Jaguar F-Type – described by some as the spiritual successor to the legendary E-Type.
Meanwhile MG unveiled its new MG3 supermini, prior to it being officially launched in the UK and Europe later this year and Aston Martin celebrated the Asian launch of its new luxury four-door grand tourer, the Rapide S.
The show saw Jaguar Land Rover exhibiting its wares in China for the first time since the emerging economy overtook the UK as its largest market in 2012.
This year the firm said it had sustained its “growth momentum” with almost 22,000 vehicles sold so far in 2013.
Increasing sales are backed by a growing dealer network in China, with 116 dealers already operating out of 163 that have been authorised.
The firm’s chief executive Dr Ralf Speth said: “China is now the most important region in terms of volume for Jaguar Land Rover.
“Our commitment to Chinese customers is a business imperative and we are creating products that meet their desires.”
Further initiatives in the country include a joint venture agreement with Chery Automobile to build cars at a new factory in Changshu.
It will become Jaguar Land Rover’s first full manufacturing facility outside the UK and at the Shanghai show Mr Speth confirmed it would be up and running in 2014. He said:“We are on track towards starting vehicle production in late 2014 and we are actively sourcing Chinese suppliers that are supporting the construction of our factory and developing our component supply chain.”
The MG3 has been created by the design and engineering team at MG’s Longbridge site in Birmingham and follows on from the MG6 to become the second in a new generation of MG vehicles to be assembled in the city.
In line with many of the current crop of small cars on the market buyers will be given the chance to personalise their vehicle inside and out.
Guy Jones, sales & marketing director of MG Motor UK, said: “This new MG3 is a great package for the increasing number of European customers looking for a stylish small car, that’s affordable and practical to own. It’s the modern interpretation of a small, fun MG and shows how we will take the essence of this iconic brand into the future.”
Aston Martin said it was showcasing its best ever model range in a year which marks its centenary celebrations.
* To see video of Jaguar Land Rover’s Shanghai car launches visit www.birminghampost.net/automotive