MG has been showcasing the work of one of its newest designers as part of London Design Week.
An MG3 concept display car, featuring a trio of new graphics created by designer Louise Thorburn, was on show at Superbrands.
The latest collection of MG3 personalisation graphics, named the Autumn Additions Collection, will join the existing range of more than one million options currently available in the MG3 range.
Personalisation options for the supermini have already proved a hit for the Birmingham-based manufacturer since its launch last year.
So far more than 40 per cent of MG3 orders have featured at least one specified design addition.
All current options can been seen on the MG3 configurator at www.mg.co.uk/mg3/configurator.
Ms Thorburn, a recent graduate of Dundee University’s Duncan of Jordanstone College of Art & Design, is the latest addition to the MG design team.
She completed two internships, one at MG and one at shoe designer Jimmy Choo, before returning to MG as colour and materials designer, a role created as part of MG’s investment in UK design talent.
The Superbrands event in central London also saw Ms Thorburn join MG’s vice design director, Martin Uhlarik, in the Supertalks Design Exchange event on the future of design and transport design.
The Superbrands event, now in its eight year, features the best in global contemporary design, providing an anchor for the London Design Week festival.
Last year more than 21,000 visitors attended the Superbrands event, which forms part of the festival programme, made up of over 300 events and exhibitions staged by hundreds of organisations across the design spectrum and from around the world.
