A manufacturing company launched by two Aston University graduates has secured £200,000 in new investment to boost product development and international sales.
Little Green Sheep produces baby clothing and mattresses from organic material and has recently launched a new product to help parents bond safely with their new-born babies.
The SnüzPod crib, which has been two years in the making, attaches to the side of parents' beds, enabling them to bond and feed their newborn baby without the dangers of bed sharing.
The product also encompasses a removable bassinet and a standalone crib and has been in 46 Babies 'R' Us stores since March.
Redditch-based Little Green Sheep has secured a finance package from HSBC's Birmingham commercial centre, in a deal led by international commercial manager Martyn Drayton.
It includes a trade finance facility to support the importing of the SnüzPod from China and invoice finance to accelerate sales to trade purchasers.
The company was founded in 2007 by Mark Nicholls and Paul Maurice who met while studying at Aston University.
Mr Nicholls worked for companies such as Johnson & Johnson and Kerry Foods and said he spotted a gap in the market for high-quality, chemical-free baby mattresses manufactured from organic materials.
Turnover has doubled in the past 12 months to £882,000 and the company said it expected to hit sales of £1.6 million this year.
"I developed the idea for The Little Green Sheep while at my previous employer and visiting baby retailers where I was surprised at the lack of innovation and, in some cases, quality in the market," Mr Nicholls said.
"The SnüzPod is something we are extremely excited about as we don't believe there is a product on the market that matches it for quality and design.
"The next step for the business is to look at cots and see what innovation we can bring to that area while we would also like to develop international sales."
Roy Harris, HSBC Midlands regional commercial director, added: "Mark and Paul are two young entrepreneurs who had the conviction to launch a premium baby brand in tough economic conditions but they have made great inroads and we are pleased to have supported them with this finance package."