Car Dealer magazine has named Jaguar’s customer website Car Manufacturer Website of the Year in its 2008 ‘Ewards.’
David Steele, UK marketing director for Jaguar, said: “It’s great to receive such recognition. Our customer website is a core channel in our communications mix and essentially the primary shop window for Jaguar, so it’s vital that we get it right.
“Our focus has been to provide a luxury brand experience ensuring easy navigation, clear layouts and relevant content for users.”
James Baggott, editorial director of Car Dealer, said: “Jaguar’s excellent offering shows just what can be achieved on the web – it’s a fantastic looking site that captures what Jaguar is all about.
“The pictures look stunning, the inclusion of video is a great addition and it’s simple to navigate. It’s a worthy winner of our inaugural Eward for the Car Manufacturer Website of the Year.
“Research points to the fact more and more car buyers are turning to the internet before they even set foot into a car showroom.
“The problem many in the motor trade have is exactly how they should approach the world wide web – it was for this reason we launched the Car Dealer Ewards in association with Motors.co.uk, to celebrate the very best UK automotive sites on the internet.”
Katie Armitage, marketing manager for Motors.co.uk, said: “Jaguar.co.uk is sleek, sassy and, in the way it builds the Jaguar brand, is spot-on.
“The videos on it are great. But it’s also very much about content – everything you’d want to know about the Jaguar car range is all there, and it’s easy to access.”
The Jaguar website attracts more than 5,000 unique users a day and about 155,000 a month and when Jaguar sends out its monthly e-newsletter visitor numbers can touch 18,000 a day.
