Jaguar has claimed top spot in the prestigious JD Power and Associates/What Car? 2012 UK Vehicle Ownership Satisfaction Study knocking Lexus into second place for the first time in 11 years.
The study was based on the evaluations of nearly 18,000 individuals in the UK after an average of two years ownership.
Every aspect of vehicle ownership was rated from performance, design and comfort to quality, reliability, cost of ownership, economy and dealer service satisfaction.
As well as heading the rankings for manufacturers, Jaguar was also successful in the individual categories. The XF gained 15 places within 12-months to claim the ‘Executive Car of the Year’ title.
The 2012 result marks the culmination of a steady rise in owner satisfaction, Jaguar having finished third in the 2011 survey.
This year Lexus was equal second with Skoda.
Jeremy Hicks, managing director of Jaguar Land Rover UK, said: “To be awarded the number one spot by JD Power is a huge honour – not only for the staff of the 90 Jaguar dealers in the UK but for the circa 2,000 employees at the Castle Bromwich factory and the talented designers and engineers based in Warwickshire whose determination, attention to detail and commitment to quality have delivered this result.”
Grant McPherson, director of operations, Jaguar Castle Bromwich, added: “Every member of the Castle Bromwich team, including our suppliers, aims to exceed the expectations of our customers. This award is fitting recognition of their outstanding efforts over the years. Quality is at the heart of the Jaguar manufacturing process and it’s encouraging to see we are headed in the right direction.”
Jaguar continues to perform strongly in the UK with a 56 per cent rise in sales reported in April 2012.