Jaguar has strengthened its innovation partnership with Team Sky by co-engineering the world's first bespoke bicycle for hugely challenging terrains.
The bike has been developed in conjunction with renowned brand Pinarello and is called the DOGMA K8-S.
All eight Team Sky riders will debut at the Tour of Flanders this Sunday using the bike which possesses a new lightweight suspension system and flexible flat carbon chain stays.
Pinarello said its priority was to create an innovative frame which could improve rider isolation from the challenging road surfaces and help reduce fatigue.
Taking key insights from the aerodynamics and work on the DOGMA F8, the first collaborative project for Jaguar, Pinarello and Team Sky, Jaguar's engineers have applied advanced aerodynamics and experience in ride and vibration analysis.
Sir Dave Brailsford, Team Sky team principal, said: "We've been able to knit together Pinarello's world-class knowledge in bike design and Jaguar's industry-leading technological and engineering expertise, with a proven winning team of riders and experts in human performance, to come up with something truly ground-breaking."