A Brierley Hill company that supplies a major port in the Middle East and the Shakhtar Donetsk football stadium has launched a new ‘eco’ range.

Insulated Roller Shutter Products (IRSP) is tapping into support from the Manufacturing Advisory Service-West Midlands (MAS-WM) to market the groundbreaking ‘Euroflex’ shutter door that promises to reduce customer energy costs by nearly £2,000 per year.

The company, which employs 15 people at its Old Bush Street factory, is now planning to demonstrate its green credentials by developing a downloadable ‘app’ that will calculate the performance of the product.

Available for the iPhone and the Blackberry, the technology will use a formula developed by technical director Jason Danks and quantified by environmental specialists ProEnviro – this will hopefully lead to sales of more than £1 million over the 12 months.